1) shampoo only colour safe / pH 4.5–5.5prioritize gentle surfactants.
look for:- sulfate free / SLS free / SLES free
- color safe / colour protect
- pH balanced
why: less surfactant aggression = slower pigment wash-out.
2) conditioner after
every wash + mask 1–2× weeklyConditioner = cuticle sealing.
Sealed cuticle = less fading.
good ingredients:- hydrolyzed proteins
- amino acids
- ceramides
- light oils (argan, jojoba)
3) heat protection is non-negotiableheat without protection = accelerated oxidation + dullness.
→ spray / cream heat protectant
before blow-drying, straighteners, curling tools.
4) refresh tone every 2–5 weeksespecially:
- blondes → violet/blue pigment (anti-yellow)
- coppers / reds → copper re-pigment masks
- cool brunettes → acidic glaze to prevent warm brassy drift
5) wash less = keep color longersweet spot: 2–3 washes per week.
Dry shampoo is fine, but not a lifestyle — rinse out next day.
6) UV + chlorine = the biggest colour killers
- summer — use UV hair spray
- pool — apply conditioner before swimming + cap
Chlorine is brutal to blondes (can shift to greenish).
Color longevity is not “brand magic” — it’s
pH management + surface management.
The color stays where the cuticle stays closed — and the hair stays hydrated, flexible, and heat-protected.